A Barrel Forward: 130 Years of Delivery.

From the world's first truck to the electric eActros 600. A time-traveling storytelling piece for Daimler Truck at the Cannstatter Wasen.

To celebrate 130 years of truck history, we brought the past to life. This storytelling project bridges the gap between 1896 and today. The core concept: passing the torch of a traditional beer delivery from the inventor himself, Gottlieb Daimler, straight to current CEO Karin Radström.

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